CASE STUDIES
Smooth Company
I managed social media for different platforms, improving brand image and making it friendly and relatable. A key success was the quick launch and sell-out of the Smooth Dream product using content marketing.
VHI Women’s Mini Marathon
I handled social media and helped with event branding, creating content for Instagram, TikTok, and Facebook. I led a team to make videos, worked with influencers, and ran paid online and outdoor ads, boosting audience engagement and selling out events.
Dublin City University
Managed organic CAO recruitment campaigns, started DCU's TikTok account, and created content strategies for Instagram, Facebook, X, LinkedIn, and TikTok. My job included making content, writing copy, and working with various teams to boost brand visibility.
Gino’s Gelato
As Social Media Manager, I raised brand engagement and grew annual TikTok views from 600,000 to 20 million, contributing to growth on Meta and TikTok. I managed influencer campaigns, produced engaging content, and adjusted strategies to stay current, ensuring effective audience interaction.
Kinvara Skincare
Managed social media platforms and ad campaigns to drive engagement and brand awareness, increasing organic reach by 102% and monthly followers by 10.5%. By leveraging influencer marketing and targeted ads, I built a vibrant community and adapted content strategies to resonate with their audience.
The Friends Experience
I handled social media for the Friends Experience in Dublin, working with creators to make engaging videos and photos, while increasing online audience interaction. I also wrote press releases and created strategies to improve visibility and engagement on various platforms.